Emerald Lures was built for offshore anglers—whether you're trolling for the first time or running a seasoned charter. Our pre-set lure packs take the guesswork out of catching pelagic fish, helping you hook up fast and often.

Each lure is selected for its role in the spread, with proven head shapes and color combos tested worldwide—and tailored for success in Gulf waters.

We're a small, focused operation with one mission: to give you a reliable, ready-to-run lure pack that just works, year-round, without wasting time or money experimenting.